Notus

Notus is an AI-driven platform that offers generative weather impact analyses, enabling businesses to understand and anticipate how weather conditions affect various product verticals. By leveraging extensive historical weather data and real-time generative AI forecasts, Notus provides detailed insights into weather impacts at granular levels, such as specific products and locations down to postal codes. This allows businesses to automate ad targeting, adjust budgets based on weather conditions, and enhance long-term planning with predictive analytics, ultimately leading to improved marketing performance, higher gross margin return on inventory investment (GMROII), and reduced stockouts.